Mentalent Case Study

Branding and Website design

Project Overview

Mentálent delivers mental health awareness workshops, presentations and trainings for workplaces and communities both online and in person. They needed a professional identity and a clear, approachable website that reflects the essence of their work: supportive, structured, inviting and modern.

The Challenge

The main goal of this project was to develop a modern and friendly brand identity and then build a website that is visual, easy to understand and structured, making it simple for visitors to learn about Mentálent’s services and for the client to maintain content independently – including future blog updates.

Visual Identity Choices

All design decisions supported the project’s central goal: a modern, structured but approachable presence.

Our Approach

Brand Strategy and Moodboard

First, we defined a colour palette that feels both calming and professional, supporting the mental wellness theme without feeling clinical. These tones were chosen to communicate trust and serenity, but with an approachable energy

Colour Palette:
Selected tones that are soothing, friendly and business-professional.

Typography & Imagery:
Typography was chosen for clarity and readability, helping the user flow smoothly through the content. Web images and layout were structured to feel welcoming and supportive.

Logo Design

Móni wanted an element of Saraswati – the goddess of wisdom – reflected in the logo. After research into symbolic forms, we chose the lotus as a primary inspiration: it represents growth and clarity. We then combined it with the letter M to create a logo that feels clean, unique and versatile without being cliché.

Website Structure

We designed a multi-page website with the following key sections:

Homepage: clear introduction and purpose
About: who the client is and their approach
Services: mental health workshops and trainings
Blog: content space for future growth
Contact: simple, engaging contact form

This structure ensures visitors can easily find what they need while aligning with Mentálent’s mission.

Outcomes & Impact

A professional brand identity that matches the client’s values and area of expertise.
A structured, user-friendly website that guides visitors through services and encourages engagement.
Client independence: Móni is now able to update her blog content easily, helping with long-term content strategy and SEO.

While we’ll continue tracking the impact over time, the initial launch already improved clarity in how Mentálent presents itself online and gives a foundation for future organic growth.